Quinsana is a new brand with an old story. When Sacks Brothers Formulations bought the 75-year-old brand, they needed a marketing campaign that would both harken back to the legacy of the product and make it relevant to today’s consumers. Working with Sacks Brothers management, BlueStar produced a television spot, trade print ad, and online “clickable” ads.
BlueStar’s media buying team managed a spot television campaign which included broadcast, digital subchannel and cable television in three media markets, and an online campaign with search, site placement and Facebook all in the mix.